E-Commerce Strategy
E-commerce strategy and its effective implementation give an advantage in a tight competition!
E-commerce strategy as a road map to the future
Ambitions
Market and customers
Competitors
Opportunities
Developing an e-commerce strategy
1
Dreams and goals
Where do you want to develop your business? Do you want to lead the market, imitate your competitors or create a new market? As you consider expanding into foreign markets, are you leaning towards a low-key approach or a more disruptive strategy?
2
The situation
audit
What is the substantive and technical level of the company today? What platforms do you use and how does your e-shop meet the expectations of your customers? What is the level of competitors’ channels and where is your company’s unique competitive advantage?
3
Let’s define
success metrics
How do you measure the success of your business and the achievement of your goals? What metrics do you need to set to move towards success and when can you say that you have achieved your goal?
4
Resources and potential
yWhat resources do you currently use to realize your goals, in terms of budget, human resources and compensation? Consider your previous experience in implementing e-commerce and IT development projects and what additional resources you need.
5
Technology and plan
Which technical solutions and automation best support your e-commerce in the short and long term? What steps do you need to take to maximize your return on investment?