Flex Laptop Center

Flex Laptop Center story

25 years ago, a family founded OÜ Fleksont – today they have become one of the largest sellers of laptops in Estonia, having sold over 40,000 computers over the years. Under the FLEX Laptop Center brand, the company has representative stores in both Tartu and Tallinn, with the primary sales channel being the e-shop flex.ee.

Before joining Acty, FLEX Laptop Center had independently developed its own e-shop platform for a long time. While they had considerable experience in e-commerce, they faced a challenge when the previous web developers departed, leaving them with no support for the technical aspects of the e-store. The previously used platform, developed from scratch, became unsustainable to maintain and develop in the long run.

The entire digital store had to be moved to a new platform, with Magento chosen as the solution. Just like many other website subscribers, numerous details were not fully established at the beginning of the project. In order to proceed with the work, an agile development process was adopted. Agile development means that the project was divided into smaller pieces, focusing on the most important parts initially, and periodically reviewing progress with the client before moving on to subsequent phases. In this way, the client had a constant overview and understanding of the current state of the development and could focus on prioritizing tasks effectively.

The importance of product information cannot be underestimated

Product information creates significant value for the e-store visitor, particularly in the case of technology with many different indicators and function descriptions. Therefore, we decided to prominently display the most important information, ensuring that customers do not need to undertake additional steps to locate it.

We also put significant emphasis on enhancing the overall user experience: the structure of the page is logical, helping the customer to find the computer that meets their preferences through simple options. Since the selection of computers is extensive, the initial filtering facilitates the process of finding the right model. The purchase process was also streamlined to minimize the need for illing in redundant cells or adding extra ones. Visually, the Flex e-shop boasts a minimalist and clean design.

At this point, the primary challenge was to ensure that detailed information about the sold laptops was easily accessible to customers while remaining straightforward for administrators to input. To solve the problem, we made an additional development that significantly simplified the management of product information in the admin environment. We also segmented the product information to give the buyer a quick overview of the product.

As a specialized solution, the FLEX Laptop Center e-shop has many automated solutions, such as customer-based pricing. Product information comes from the supplier’s warehouse, and the e-store’s algorithms, which take into account the customer profile, offer the customer the final price and, if necessary, apply a discount.

We also added the usual interfaces for e-shops, including checkout, financial software and a delivery solution.